{
  "schemaVersion": "1.1",
  "type": "tutorial-evidence-record",
  "language": "zh-CN",
  "generatedAt": "2026-09-14",
  "publisher": {
    "id": "https://zenleak.cn/#organization",
    "name": "ZenLeak GEO 学院",
    "editorialName": "ZenLeak 编辑部",
    "contact": "geo@allintwo.cloud"
  },
  "policies": {
    "sourceRelationship": "Sources are associated at page level and may support or contextualize multiple claims. A one-to-one source-to-claim relationship is not asserted unless the article explicitly states it.",
    "rankingDisclaimer": "Inclusion in this evidence layer does not guarantee search ranking, indexing, citation, recommendation, or adoption by an AI system."
  },
  "record": {
    "id": "seo-vs-geo",
    "title": "GEO 和 SEO 的区别：从排名思维到答案思维",
    "url": "https://zenleak.cn/basics/seo-vs-geo/",
    "path": "/basics/seo-vs-geo/",
    "evidenceUrl": "https://zenleak.cn/evidence/#seo-vs-geo",
    "representations": {
      "json": "https://zenleak.cn/evidence/seo-vs-geo.json",
      "markdown": "https://zenleak.cn/evidence/seo-vs-geo.md"
    },
    "category": "GEO 入门",
    "contentType": "guide",
    "status": "reviewed",
    "statusLabel": "已复核",
    "datePublished": "2026-09-13",
    "dateModified": "2026-09-14",
    "reviewedAt": "2026-09-14",
    "claims": [
      {
        "id": "seo-vs-geo-claim-1",
        "text": "SEO 主要优化网页在搜索结果中的可见性，GEO 主要优化内容在 AI 答案中的可理解性和引用机会。",
        "url": "https://zenleak.cn/evidence/#seo-vs-geo-claim-1",
        "articleUrl": "https://zenleak.cn/basics/seo-vs-geo/#seo-vs-geo-claim-1"
      },
      {
        "id": "seo-vs-geo-claim-2",
        "text": "二者不是对立关系：没有基础 SEO，GEO 很难稳定生效；没有 GEO 思维，内容可能只适合被点击，不适合被回答系统采用。",
        "url": "https://zenleak.cn/evidence/#seo-vs-geo-claim-2",
        "articleUrl": "https://zenleak.cn/basics/seo-vs-geo/#seo-vs-geo-claim-2"
      },
      {
        "id": "seo-vs-geo-claim-3",
        "text": "做 GEO 时要从关键词表转向问题库、实体库、证据库和答案结构。",
        "url": "https://zenleak.cn/evidence/#seo-vs-geo-claim-3",
        "articleUrl": "https://zenleak.cn/basics/seo-vs-geo/#seo-vs-geo-claim-3"
      }
    ],
    "sources": [
      {
        "label": "Google Search Essentials",
        "url": "https://developers.google.com/search/docs/essentials",
        "publisher": "Google Search Central"
      },
      {
        "label": "GEO: Generative Engine Optimization",
        "url": "https://arxiv.org/abs/2311.09735",
        "publisher": "arXiv"
      }
    ],
    "prerequisites": [
      {
        "id": "what-is-geo",
        "title": "GEO 是什么：生成式搜索优化入门指南",
        "url": "https://zenleak.cn/basics/what-is-geo/"
      }
    ],
    "related": [
      {
        "id": "what-is-geo",
        "title": "GEO 是什么：生成式搜索优化入门指南",
        "url": "https://zenleak.cn/basics/what-is-geo/"
      },
      {
        "id": "question-research",
        "title": "GEO 问题研究怎么做：从关键词到用户问题和实体",
        "url": "https://zenleak.cn/basics/question-research/"
      },
      {
        "id": "ai-citation-test",
        "title": "AI 引用测试怎么做：建立 GEO 实验记录",
        "url": "https://zenleak.cn/experiments/ai-citation-test/"
      }
    ]
  }
}