{
  "schemaVersion": "1.2",
  "type": "tutorial-evidence-record",
  "language": "zh-CN",
  "generatedAt": "2026-10-13",
  "publisher": {
    "id": "https://zenleak.cn/#organization",
    "name": "ZenLeak GEO 学院",
    "editorialName": "ZenLeak 编辑部",
    "contact": "geo@allintwo.cloud"
  },
  "policies": {
    "sourceRelationship": "Page sources provide general context. Explicit claim evidence includes a source excerpt, locator, relation, review date and limits; unmapped claims do not imply one-to-one source support.",
    "rankingDisclaimer": "Inclusion in this evidence layer does not guarantee search ranking, indexing, citation, recommendation, or adoption by an AI system."
  },
  "record": {
    "id": "geo-promotion-guide",
    "title": "GEO 推广怎么做？从关键词选择到 AI 引用复测的完整执行流程",
    "url": "https://zenleak.cn/content/geo-promotion-guide/",
    "path": "/content/geo-promotion-guide/",
    "evidenceUrl": "https://zenleak.cn/evidence/#geo-promotion-guide",
    "representations": {
      "json": "https://zenleak.cn/evidence/geo-promotion-guide.json",
      "markdown": "https://zenleak.cn/evidence/geo-promotion-guide.md"
    },
    "category": "内容优化",
    "contentType": "guide",
    "status": "reviewed",
    "statusLabel": "已复核",
    "datePublished": "2026-10-13",
    "dateModified": "2026-10-13",
    "reviewedAt": "2026-10-13",
    "evidenceReviewedAt": "2026-10-13",
    "claims": [
      {
        "id": "geo-promotion-guide-claim-1",
        "text": "GEO 推广不是购买一个 AI 排名或批量堆页面，而是围绕真实问题改善页面被发现、理解、核验和正确归因的条件，并通过固定问题与版本记录复测。",
        "url": "https://zenleak.cn/evidence/#geo-promotion-guide-claim-1",
        "articleUrl": "https://zenleak.cn/content/geo-promotion-guide/#geo-promotion-guide-claim-1",
        "evidence": [
          {
            "tutorialId": "geo-promotion-guide",
            "claimText": "GEO 推广不是购买一个 AI 排名或批量堆页面，而是围绕真实问题改善页面被发现、理解、核验和正确归因的条件，并通过固定问题与版本记录复测。",
            "relation": "inference",
            "sourceUrl": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content",
            "sourceTitle": "Google Search Central · Creating helpful, reliable, people-first content",
            "locator": "Focus on people-first content；Avoid creating content primarily to attract search-engine visits",
            "excerpt": "People-first content means content that's created primarily for people, and not to manipulate search engine rankings.",
            "checkedAt": "2026-10-13",
            "limits": "官方指南支持以用户价值为先、避免主要为搜索流量制造内容；GEO 推广的七类工作和固定问题复测是 ZenLeak 的方法设计，不是平台排名或引用保证。"
          }
        ]
      },
      {
        "id": "geo-promotion-guide-claim-2",
        "text": "推广工作应拆成问题与关键词研究、页面角色和内容集群、实体表达、声明级证据、技术入口、平台观察和复测；品牌提及、页面引用、内容采用、引用准确和回答完整必须分开记录。",
        "url": "https://zenleak.cn/evidence/#geo-promotion-guide-claim-2",
        "articleUrl": "https://zenleak.cn/content/geo-promotion-guide/#geo-promotion-guide-claim-2",
        "evidence": [
          {
            "tutorialId": "geo-promotion-guide",
            "claimText": "推广工作应拆成问题与关键词研究、页面角色和内容集群、实体表达、声明级证据、技术入口、平台观察和复测；品牌提及、页面引用、内容采用、引用准确和回答完整必须分开记录。",
            "relation": "context",
            "sourceUrl": "https://arxiv.org/abs/2304.09848",
            "sourceTitle": "Evaluating Verifiability in Generative Search Engines",
            "locator": "Abstract：citation recall 与 citation precision",
            "excerpt": "systems should cite comprehensively (high citation recall; all statements are fully supported by citations) and accurately (high citation precision; every cite supports its associated statement).",
            "checkedAt": "2026-10-13",
            "limits": "论文直接讨论生成式搜索中的引用覆盖与准确，不定义 ZenLeak 的品牌提及、内容采用和回答完整字段；本文的分层字段是面向实际平台观察的编辑与实验设计。"
          }
        ]
      },
      {
        "id": "geo-promotion-guide-claim-3",
        "text": "关键词指标、HTTP 200、进入 sitemap、提交接口接收或蜘蛛访问，都不能单独证明页面已经收录、获得排名或进入 AI 答案；搜索与 AI 平台状态应保留对应证据和未知边界。",
        "url": "https://zenleak.cn/evidence/#geo-promotion-guide-claim-3",
        "articleUrl": "https://zenleak.cn/content/geo-promotion-guide/#geo-promotion-guide-claim-3",
        "evidence": [
          {
            "tutorialId": "geo-promotion-guide",
            "claimText": "关键词指标、HTTP 200、进入 sitemap、提交接口接收或蜘蛛访问，都不能单独证明页面已经收录、获得排名或进入 AI 答案；搜索与 AI 平台状态应保留对应证据和未知边界。",
            "relation": "direct",
            "sourceUrl": "https://developers.google.com/search/docs/fundamentals/how-search-works",
            "sourceTitle": "Google Search Central · How Google Search works",
            "locator": "Crawling, indexing and serving search results",
            "excerpt": "Google Search works in three stages: crawling, indexing, and serving search results. Not every page that Google processes ends up being indexed.",
            "checkedAt": "2026-10-13",
            "limits": "Google 官方文档直接支持抓取、索引和展示需要区分；关键词指标、百度提交、AI 答案和蜘蛛访问的完整分层是 ZenLeak 的多平台记录方法，不能解释为所有平台的统一状态定义。"
          }
        ]
      },
      {
        "id": "geo-promotion-guide-claim-4",
        "text": "合格的 GEO 推广交付应包含目标 URL、问题集、版本差异、来源表、技术检查、完整回答或脱敏证据、分层验收标准和下一次复测计划，而不是只有一个无法复核的效果数字。",
        "url": "https://zenleak.cn/evidence/#geo-promotion-guide-claim-4",
        "articleUrl": "https://zenleak.cn/content/geo-promotion-guide/#geo-promotion-guide-claim-4",
        "evidence": [
          {
            "tutorialId": "geo-promotion-guide",
            "claimText": "合格的 GEO 推广交付应包含目标 URL、问题集、版本差异、来源表、技术检查、完整回答或脱敏证据、分层验收标准和下一次复测计划，而不是只有一个无法复核的效果数字。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/content/geo-optimization-report-guide/",
            "sourceTitle": "GEO 优化报告怎么做：从 AI 引用监测到搜索收录复测的完整模板",
            "locator": "报告结构、证据链、指标分层和行动计划",
            "excerpt": "报告应记录范围与方法、技术状态、搜索状态、AI 观察、问题诊断、行动计划和附录，并为指标保留分子、分母、时间和数据来源。",
            "checkedAt": "2026-10-13",
            "limits": "这是 ZenLeak 的第一方交付和报告设计，适合作为项目模板，不是平台官方验收标准，也不保证任何外部结果。"
          }
        ]
      }
    ],
    "sources": [
      {
        "label": "Google 搜索基础要求",
        "url": "https://developers.google.com/search/docs/essentials",
        "publisher": "Google Search Central"
      },
      {
        "label": "Creating helpful, reliable, people-first content",
        "url": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content",
        "publisher": "Google Search Central"
      },
      {
        "label": "AI features and your website",
        "url": "https://developers.google.com/search/docs/appearance/ai-features",
        "publisher": "Google Search Central"
      },
      {
        "label": "How Google Search works",
        "url": "https://developers.google.com/search/docs/fundamentals/how-search-works",
        "publisher": "Google Search Central"
      },
      {
        "label": "PROV-Overview",
        "url": "https://www.w3.org/TR/prov-overview/",
        "publisher": "W3C"
      },
      {
        "label": "普通收录",
        "url": "https://ziyuan.baidu.com/linksubmit/index",
        "publisher": "百度搜索资源平台"
      },
      {
        "label": "GEO 关键词筛选实战",
        "url": "https://zenleak.cn/cases/geo-keyword-research-case/",
        "publisher": "ZenLeak 实验室"
      },
      {
        "label": "GEO 优化实施方案怎么写",
        "url": "https://zenleak.cn/content/geo-optimization-implementation-guide/",
        "publisher": "ZenLeak 实验室"
      },
      {
        "label": "国内 AI 平台 GEO 引用复测怎么做",
        "url": "https://zenleak.cn/experiments/domestic-ai-citation-retest-guide/",
        "publisher": "ZenLeak 实验室"
      }
    ],
    "prerequisites": [
      {
        "id": "geo-optimization-guide",
        "title": "GEO 优化怎么做：从页面结构、实体清晰到 AI 引用复测",
        "url": "https://zenleak.cn/content/geo-optimization-guide/"
      },
      {
        "id": "geo-service-provider-guide",
        "title": "GEO推广/优化公司怎么选：服务商交付物、报价、验收标准与常见陷阱",
        "url": "https://zenleak.cn/content/geo-service-provider-guide/"
      },
      {
        "id": "geo-optimization-implementation-guide",
        "title": "GEO 优化实施方案怎么写：从问题诊断到页面改造、证据补充与复测验收",
        "url": "https://zenleak.cn/content/geo-optimization-implementation-guide/"
      },
      {
        "id": "geo-keyword-research-case",
        "title": "GEO 关键词筛选实战：从 70,281 条词到 64 个可用主题，为什么有指数不等于该写",
        "url": "https://zenleak.cn/cases/geo-keyword-research-case/"
      }
    ],
    "related": [
      {
        "id": "geo-optimization-guide",
        "title": "GEO 优化怎么做：从页面结构、实体清晰到 AI 引用复测",
        "url": "https://zenleak.cn/content/geo-optimization-guide/"
      },
      {
        "id": "geo-service-provider-guide",
        "title": "GEO推广/优化公司怎么选：服务商交付物、报价、验收标准与常见陷阱",
        "url": "https://zenleak.cn/content/geo-service-provider-guide/"
      },
      {
        "id": "geo-optimization-implementation-guide",
        "title": "GEO 优化实施方案怎么写：从问题诊断到页面改造、证据补充与复测验收",
        "url": "https://zenleak.cn/content/geo-optimization-implementation-guide/"
      },
      {
        "id": "geo-keyword-research-case",
        "title": "GEO 关键词筛选实战：从 70,281 条词到 64 个可用主题，为什么有指数不等于该写",
        "url": "https://zenleak.cn/cases/geo-keyword-research-case/"
      },
      {
        "id": "geo-page-publishing-checklist",
        "title": "GEO 页面发布前检查清单：12 项验收标准与复测方法",
        "url": "https://zenleak.cn/content/geo-page-publishing-checklist/"
      },
      {
        "id": "geo-page-retest-evidence",
        "title": "GEO 页面上线后如何复测：从技术通过、搜索发现到 AI 引用的真实证据链",
        "url": "https://zenleak.cn/cases/geo-page-retest-evidence/"
      },
      {
        "id": "domestic-ai-citation-retest-guide",
        "title": "国内 AI 平台 GEO 引用复测怎么做：固定问题、来源核验与证据记录",
        "url": "https://zenleak.cn/experiments/domestic-ai-citation-retest-guide/"
      },
      {
        "id": "geo-optimization-report-guide",
        "title": "GEO 优化报告怎么做：从 AI 引用监测到搜索收录复测的完整模板",
        "url": "https://zenleak.cn/content/geo-optimization-report-guide/"
      },
      {
        "id": "ai-citation-evidence-record",
        "title": "AI 搜索引用证据怎么归档：从原始回答到可复核记录",
        "url": "https://zenleak.cn/content/ai-citation-evidence-record/"
      },
      {
        "id": "search-index-retest",
        "title": "IndexNow、百度主动提交后，如何复测页面是否真的被抓取和收录？",
        "url": "https://zenleak.cn/technical/search-index-retest/"
      }
    ]
  }
}