{
  "schemaVersion": "1.2",
  "type": "tutorial-evidence-record",
  "language": "zh-CN",
  "generatedAt": "2026-11-10",
  "publisher": {
    "id": "https://zenleak.cn/#organization",
    "name": "ZenLeak GEO 学院",
    "editorialName": "ZenLeak 编辑部",
    "contact": "geo@allintwo.cloud"
  },
  "policies": {
    "sourceRelationship": "Page sources provide general context. Explicit claim evidence includes a source excerpt, locator, relation, review date and limits; unmapped claims do not imply one-to-one source support.",
    "rankingDisclaimer": "Inclusion in this evidence layer does not guarantee search ranking, indexing, citation, recommendation, or adoption by an AI system."
  },
  "record": {
    "id": "geo-project-retrospective-guide",
    "title": "GEO 项目复盘怎么做：从验收结论到下一轮实验",
    "url": "https://zenleak.cn/content/geo-project-retrospective-guide/",
    "path": "/content/geo-project-retrospective-guide/",
    "evidenceUrl": "https://zenleak.cn/evidence/#geo-project-retrospective-guide",
    "representations": {
      "json": "https://zenleak.cn/evidence/geo-project-retrospective-guide.json",
      "markdown": "https://zenleak.cn/evidence/geo-project-retrospective-guide.md"
    },
    "category": "内容优化",
    "contentType": "guide",
    "status": "reviewed",
    "statusLabel": "已复核",
    "datePublished": "2026-11-10",
    "dateModified": "2026-11-10",
    "reviewedAt": "2026-11-10",
    "evidenceReviewedAt": "2026-11-10",
    "claims": [
      {
        "id": "geo-project-retrospective-guide-claim-1",
        "text": "GEO 项目复盘应把需求书、验收记录和发布后的观察放在同一条证据链上，说明交付完成、平台状态、业务变化和未知项各自代表什么。",
        "url": "https://zenleak.cn/evidence/#geo-project-retrospective-guide-claim-1",
        "articleUrl": "https://zenleak.cn/content/geo-project-retrospective-guide/#geo-project-retrospective-guide-claim-1",
        "evidence": [
          {
            "tutorialId": "geo-project-retrospective-guide",
            "checkedAt": "2026-11-10",
            "claimText": "GEO 项目复盘应把需求书、验收记录和发布后的观察放在同一条证据链上，说明交付完成、平台状态、业务变化和未知项各自代表什么。",
            "relation": "inference",
            "sourceUrl": "https://zenleak.cn/content/geo-project-acceptance-guide/",
            "sourceTitle": "GEO 优化项目验收标准",
            "locator": "范围与基线；交付物验收；结果边界",
            "excerpt": "项目验收将页面、技术、证据和交接产物与搜索收录、排名、AI 引用和业务结果分开；本篇将验收后的观察与决策继续串联为复盘记录。",
            "limits": "验收教程支持交付与外部结果分层；把需求、验收和观察串成复盘证据链，是 ZenLeak 的项目管理建议，不是搜索平台的统一报告格式。"
          }
        ]
      },
      {
        "id": "geo-project-retrospective-guide-claim-2",
        "text": "复盘范围至少要冻结正式域名、目标 URL、页面角色、页面版本、问题集、平台、语言地区、登录与联网状态以及比较窗口。",
        "url": "https://zenleak.cn/evidence/#geo-project-retrospective-guide-claim-2",
        "articleUrl": "https://zenleak.cn/content/geo-project-retrospective-guide/#geo-project-retrospective-guide-claim-2",
        "evidence": [
          {
            "tutorialId": "geo-project-retrospective-guide",
            "checkedAt": "2026-11-10",
            "claimText": "复盘范围至少要冻结正式域名、目标 URL、页面角色、页面版本、问题集、平台、语言地区、登录与联网状态以及比较窗口。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/content/geo-page-version-management/",
            "sourceTitle": "GEO 页面版本管理怎么做",
            "locator": "最小版本记录；复测条件；问题集与平台环境",
            "excerpt": "版本管理要求关联稳定 URL、内容快照和复测条件；复测条件包括平台、问题、时间、语言、地区、登录和联网状态。本文将比较窗口加入项目复盘范围。",
            "limits": "这些字段是 ZenLeak 为页面和 AI 复测设计的记录建议，不是平台的强制字段，也不能消除不同环境之间的差异。"
          }
        ]
      },
      {
        "id": "geo-project-retrospective-guide-claim-3",
        "text": "过程交付、搜索与 AI 平台观察、业务结果应分层记录；提交接收、页面访问、品牌提及和页面引用不能互相替代。",
        "url": "https://zenleak.cn/evidence/#geo-project-retrospective-guide-claim-3",
        "articleUrl": "https://zenleak.cn/content/geo-project-retrospective-guide/#geo-project-retrospective-guide-claim-3",
        "evidence": [
          {
            "tutorialId": "geo-project-retrospective-guide",
            "checkedAt": "2026-11-10",
            "claimText": "过程交付、搜索与 AI 平台观察、业务结果应分层记录；提交接收、页面访问、品牌提及和页面引用不能互相替代。",
            "relation": "direct",
            "sourceUrl": "https://www.indexnow.org/documentation",
            "sourceTitle": "IndexNow 官方技术文档",
            "locator": "Response codes and their meaning",
            "excerpt": "The HTTP 200 response code only indicates that the search engine has received your URL.",
            "limits": "IndexNow 文档直接支持提交响应的含义；页面访问、索引、品牌提及、页面引用和业务结果需要各自独立的记录。"
          }
        ]
      },
      {
        "id": "geo-project-retrospective-guide-claim-4",
        "text": "页面变更矩阵和声明级证据可以帮助团队区分实际改动、平台波动、记录缺失与可能的替代解释。",
        "url": "https://zenleak.cn/evidence/#geo-project-retrospective-guide-claim-4",
        "articleUrl": "https://zenleak.cn/content/geo-project-retrospective-guide/#geo-project-retrospective-guide-claim-4",
        "evidence": [
          {
            "tutorialId": "geo-project-retrospective-guide",
            "checkedAt": "2026-11-10",
            "claimText": "页面变更矩阵和声明级证据可以帮助团队区分实际改动、平台波动、记录缺失与可能的替代解释。",
            "relation": "inference",
            "sourceUrl": "https://www.w3.org/TR/prov-overview/",
            "sourceTitle": "W3C PROV-Overview",
            "locator": "Provenance information and assessment of quality, reliability or trustworthiness",
            "excerpt": "Provenance is information about entities, activities, and people involved in producing a piece of data or thing, which can be used to assess its quality, reliability or trustworthiness.",
            "limits": "W3C PROV 支持记录实体、活动和参与者关系的追溯思想；页面变更矩阵和声明级证据是 ZenLeak 面向 GEO 项目的工程化实现。"
          }
        ]
      },
      {
        "id": "geo-project-retrospective-guide-claim-5",
        "text": "指标必须公开分子、分母、时间窗口和空值规则，并保留失败、未知、阻塞、未测试和不适用状态。",
        "url": "https://zenleak.cn/evidence/#geo-project-retrospective-guide-claim-5",
        "articleUrl": "https://zenleak.cn/content/geo-project-retrospective-guide/#geo-project-retrospective-guide-claim-5",
        "evidence": [
          {
            "tutorialId": "geo-project-retrospective-guide",
            "checkedAt": "2026-11-10",
            "claimText": "指标必须公开分子、分母、时间窗口和空值规则，并保留失败、未知、阻塞、未测试和不适用状态。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/content/geo-evidence-support-audit/",
            "sourceTitle": "GEO 证据支持范围审计",
            "locator": "三道检查；未知状态；限制",
            "excerpt": "证据审计把来源可访问、窄范围支持、需要拆句和当前环境无法复核分别记录，并强调网络超时不等于来源失效，未知不应被改写成否定结论。",
            "limits": "这是 ZenLeak 的证据审计方法；具体项目可以增加状态和指标，但不能据此推断平台实际未发生某个动作。"
          }
        ]
      },
      {
        "id": "geo-project-retrospective-guide-claim-6",
        "text": "下一轮行动应分为保留、修复、实验和停止，每项都有负责人、完成条件、证据位置、窗口和停止条件。",
        "url": "https://zenleak.cn/evidence/#geo-project-retrospective-guide-claim-6",
        "articleUrl": "https://zenleak.cn/content/geo-project-retrospective-guide/#geo-project-retrospective-guide-claim-6",
        "evidence": [
          {
            "tutorialId": "geo-project-retrospective-guide",
            "checkedAt": "2026-11-10",
            "claimText": "下一轮行动应分为保留、修复、实验和停止，每项都有负责人、完成条件、证据位置、窗口和停止条件。",
            "relation": "inference",
            "sourceUrl": "https://zenleak.cn/content/geo-project-acceptance-guide/",
            "sourceTitle": "GEO 优化项目验收标准",
            "locator": "分阶段验收；验收模板；后续复测",
            "excerpt": "验收方法要求为交付物定义完成条件、证据位置、负责人和后续复测；本篇将未完成或不确定事项进一步分为保留、修复、实验和停止四类决策。",
            "limits": "负责人、完成条件和复测字段来自项目验收方法；四类决策及停止条件是 ZenLeak 为复盘行动设计的工程建议。"
          }
        ]
      },
      {
        "id": "geo-project-retrospective-guide-claim-7",
        "text": "复盘报告的价值是改善决策和积累可复核记录，不能把一次观察包装成排名、收录、AI 引用或业务增长保证。",
        "url": "https://zenleak.cn/evidence/#geo-project-retrospective-guide-claim-7",
        "articleUrl": "https://zenleak.cn/content/geo-project-retrospective-guide/#geo-project-retrospective-guide-claim-7",
        "evidence": [
          {
            "tutorialId": "geo-project-retrospective-guide",
            "checkedAt": "2026-11-10",
            "claimText": "复盘报告的价值是改善决策和积累可复核记录，不能把一次观察包装成排名、收录、AI 引用或业务增长保证。",
            "relation": "inference",
            "sourceUrl": "https://zenleak.cn/content/geo-project-brief-guide/",
            "sourceTitle": "GEO 项目需求书怎么写",
            "locator": "目标边界；基线；发布复测；结果边界",
            "excerpt": "需求书把可交付的过程目标与需要观察的搜索、AI 和业务结果分开，并要求记录平台条件、复测窗口和未知状态；本篇将这一区分用于项目结束后的复盘决策。",
            "limits": "需求书支持过程交付与外部结果分层；复盘的决策价值和具体报告结构是 ZenLeak 的项目管理建议，不构成任何平台结果保证。"
          }
        ]
      }
    ],
    "sources": [
      {
        "label": "How Google Search works",
        "url": "https://developers.google.com/search/docs/fundamentals/how-search-works",
        "publisher": "Google Search Central"
      },
      {
        "label": "Creating helpful, reliable, people-first content",
        "url": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content",
        "publisher": "Google Search Central"
      },
      {
        "label": "IndexNow 官方技术文档",
        "url": "https://www.indexnow.org/documentation",
        "publisher": "IndexNow.org"
      },
      {
        "label": "PROV-Overview：来源与溯源模型",
        "url": "https://www.w3.org/TR/prov-overview/",
        "publisher": "W3C"
      },
      {
        "label": "GEO 项目需求书怎么写",
        "url": "https://zenleak.cn/content/geo-project-brief-guide/",
        "publisher": "ZenLeak 研究实验室"
      },
      {
        "label": "GEO 优化项目验收标准",
        "url": "https://zenleak.cn/content/geo-project-acceptance-guide/",
        "publisher": "ZenLeak 研究实验室"
      },
      {
        "label": "国内 AI 引用实验怎么做",
        "url": "https://zenleak.cn/experiments/domestic-ai-citation-benchmark-method/",
        "publisher": "ZenLeak 研究实验室"
      },
      {
        "label": "GEO 证据支持范围审计",
        "url": "https://zenleak.cn/content/geo-evidence-support-audit/",
        "publisher": "ZenLeak 研究实验室"
      }
    ],
    "prerequisites": [
      {
        "id": "geo-project-brief-guide",
        "title": "GEO 项目需求书怎么写：从目标、范围到验收边界",
        "url": "https://zenleak.cn/content/geo-project-brief-guide/"
      },
      {
        "id": "geo-project-acceptance-guide",
        "title": "GEO 优化项目验收标准：从交付物到结果边界",
        "url": "https://zenleak.cn/content/geo-project-acceptance-guide/"
      },
      {
        "id": "geo-optimization-report-guide",
        "title": "GEO 优化报告怎么做：从 AI 引用监测到搜索收录复测的完整模板",
        "url": "https://zenleak.cn/content/geo-optimization-report-guide/"
      },
      {
        "id": "geo-retest-report-guide",
        "title": "GEO复测报告怎么写：从技术可访问到 AI 引用的四层证据链",
        "url": "https://zenleak.cn/content/geo-retest-report-guide/"
      }
    ],
    "related": [
      {
        "id": "geo-project-brief-guide",
        "title": "GEO 项目需求书怎么写：从目标、范围到验收边界",
        "url": "https://zenleak.cn/content/geo-project-brief-guide/"
      },
      {
        "id": "geo-project-acceptance-guide",
        "title": "GEO 优化项目验收标准：从交付物到结果边界",
        "url": "https://zenleak.cn/content/geo-project-acceptance-guide/"
      },
      {
        "id": "geo-optimization-report-guide",
        "title": "GEO 优化报告怎么做：从 AI 引用监测到搜索收录复测的完整模板",
        "url": "https://zenleak.cn/content/geo-optimization-report-guide/"
      },
      {
        "id": "geo-retest-report-guide",
        "title": "GEO复测报告怎么写：从技术可访问到 AI 引用的四层证据链",
        "url": "https://zenleak.cn/content/geo-retest-report-guide/"
      },
      {
        "id": "geo-page-version-management",
        "title": "GEO 页面版本管理怎么做：让 AI 引用复测、证据和内容更新可比较",
        "url": "https://zenleak.cn/content/geo-page-version-management/"
      },
      {
        "id": "geo-claim-evidence-library",
        "title": "GEO 声明级证据库怎么建：从一句结论到可核验记录",
        "url": "https://zenleak.cn/content/geo-claim-evidence-library/"
      },
      {
        "id": "domestic-ai-citation-benchmark-method",
        "title": "国内 AI 引用实验怎么做：从固定问题到可复核结果",
        "url": "https://zenleak.cn/experiments/domestic-ai-citation-benchmark-method/"
      },
      {
        "id": "geo-effect-review",
        "title": "GEO 效果复盘怎么做：从一次 AI 回答到 30 天趋势的证据记录",
        "url": "https://zenleak.cn/content/geo-effect-review/"
      }
    ]
  }
}