{ "schemaVersion": "1.2", "type": "tutorial-evidence-record", "language": "zh-CN", "generatedAt": "2026-11-11", "publisher": { "id": "https://zenleak.cn/#organization", "name": "ZenLeak GEO 学院", "editorialName": "ZenLeak 编辑部", "contact": "geo@allintwo.cloud" }, "policies": { "sourceRelationship": "Page sources provide general context. 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"evidenceReviewedAt": "2026-11-11", "claims": [ { "id": "geo-project-change-management-guide-claim-1", "text": "GEO 项目变更管理的重点是保护范围、页面版本、证据链、比较条件和回滚路径，而不是阻止合理的内容或技术改动。", "url": "https://zenleak.cn/evidence/#geo-project-change-management-guide-claim-1", "articleUrl": "https://zenleak.cn/content/geo-project-change-management-guide/#geo-project-change-management-guide-claim-1", "evidence": [ { "tutorialId": "geo-project-change-management-guide", "checkedAt": "2026-11-11", "claimText": "GEO 项目变更管理的重点是保护范围、页面版本、证据链、比较条件和回滚路径，而不是阻止合理的内容或技术改动。", "relation": "inference", "sourceUrl": "https://zenleak.cn/content/geo-project-retrospective-guide/", "sourceTitle": "GEO 项目复盘怎么做", "locator": "范围与版本；页面变更矩阵；下一轮行动；报告模板", "excerpt": "复盘要求冻结范围、版本、问题集和平台环境，记录页面变更并为下一轮行动定义完成条件、证据位置和窗口；本篇将这些要求前置为变更管理流程。", "limits": "复盘教程支持版本、范围和后续行动的记录原则；变更请求和回滚流程是 ZenLeak 面向 GEO 项目的工程建议。" } ] }, { "id": "geo-project-change-management-guide-claim-2", "text": "实质变更至少包括范围、内容、证据、技术、实验和数据六类；只要可能改变页面理解、发现、引用或统计条件，就应留下记录。", "url": "https://zenleak.cn/evidence/#geo-project-change-management-guide-claim-2", "articleUrl": "https://zenleak.cn/content/geo-project-change-management-guide/#geo-project-change-management-guide-claim-2", "evidence": [ { "tutorialId": "geo-project-change-management-guide", "checkedAt": "2026-11-11", "claimText": "实质变更至少包括范围、内容、证据、技术、实验和数据六类；只要可能改变页面理解、发现、引用或统计条件，就应留下记录。", "relation": "first-party", "sourceUrl": "https://zenleak.cn/content/geo-project-brief-guide/", "sourceTitle": "GEO 项目需求书怎么写", "locator": "范围冻结；基线；内容质量；证据要求；技术范围；数据与权限；变更控制", "excerpt": "需求书将页面、问题、平台、基线、内容、证据、技术、数据和变更控制分别列为项目字段；本篇把它们整理为六类变更对象。", "limits": "六类是 ZenLeak 的项目记录分类，不是搜索平台要求；具体项目可以按架构增加安全、预算或权限类别。" } ] }, { "id": "geo-project-change-management-guide-claim-3", "text": "变更请求应写明对象、原因、旧状态、新状态、影响、批准边界、完成条件、发布窗口和回滚方式。", "url": "https://zenleak.cn/evidence/#geo-project-change-management-guide-claim-3", "articleUrl": "https://zenleak.cn/content/geo-project-change-management-guide/#geo-project-change-management-guide-claim-3", "evidence": [ { "tutorialId": "geo-project-change-management-guide", "checkedAt": "2026-11-11", "claimText": "变更请求应写明对象、原因、旧状态、新状态、影响、批准边界、完成条件、发布窗口和回滚方式。", "relation": "inference", "sourceUrl": "https://zenleak.cn/content/geo-project-acceptance-guide/", "sourceTitle": "GEO 优化项目验收标准", "locator": "分阶段验收；验收模板；交接与变更控制", "excerpt": "验收方法要求为交付物记录完成条件、证据、负责人和后续复测，并要求交接时保存变更责任与回滚路径；本篇将这些字段用于变更请求。", "limits": "验收教程支持完成条件、负责人、证据和回滚字段；变更请求的具体模板和审批边界是工程化建议。" } ] }, { "id": "geo-project-change-management-guide-claim-4", "text": "内容改动要重新检查页面任务、主问题、声明级证据、内链和维护信息，不能只按字数或关键词数量验收。", "url": "https://zenleak.cn/evidence/#geo-project-change-management-guide-claim-4", "articleUrl": "https://zenleak.cn/content/geo-project-change-management-guide/#geo-project-change-management-guide-claim-4", "evidence": [ { "tutorialId": "geo-project-change-management-guide", "checkedAt": "2026-11-11", "claimText": "内容改动要重新检查页面任务、主问题、声明级证据、内链和维护信息，不能只按字数或关键词数量验收。", "relation": "context", "sourceUrl": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content", "sourceTitle": "Creating helpful, reliable, people-first content", "locator": "People-first content；providing a satisfying experience", "excerpt": "Google Search Central 的内容说明要求内容主要为帮助用户而创建，并提醒创作者评估内容是否提供令人满意的体验；本文将其转成内容变更检查字段。", "limits": "官方说明支持面向用户和有用内容的方向；页面任务、声明证据、内链和维护信息是 GEO 项目中的工程化检查项，不是排名阈值。" } ] }, { "id": "geo-project-change-management-guide-claim-5", "text": "问题集、平台、语言、地区、设备、登录、联网或页面版本变化时，应冻结旧轮次并建立新的实验分母。", "url": "https://zenleak.cn/evidence/#geo-project-change-management-guide-claim-5", "articleUrl": "https://zenleak.cn/content/geo-project-change-management-guide/#geo-project-change-management-guide-claim-5", "evidence": [ { "tutorialId": "geo-project-change-management-guide", "checkedAt": "2026-11-11", "claimText": "问题集、平台、语言、地区、设备、登录、联网或页面版本变化时，应冻结旧轮次并建立新的实验分母。", "relation": "first-party", "sourceUrl": "https://zenleak.cn/experiments/domestic-ai-citation-benchmark-method/", "sourceTitle": "国内 AI 引用实验怎么做", "locator": "固定问题集；平台与环境；空值规则；轮次记录", "excerpt": "基准方法要求冻结平台、问题、语言、地区、登录、联网、设备和页面版本，并区分已完成回答与未完成状态；本篇将条件变化定义为新轮次。", "limits": "这是 ZenLeak 的 AI 平台观察协议，不是各平台官方实验规范，也不能保证不同轮次的回答稳定。" } ] }, { "id": "geo-project-change-management-guide-claim-6", "text": "技术变更应经过候选环境、发布后和异常回滚检查；提交接口接收与抓取、索引、AI 引用和业务观察必须分开记录。", "url": "https://zenleak.cn/evidence/#geo-project-change-management-guide-claim-6", "articleUrl": "https://zenleak.cn/content/geo-project-change-management-guide/#geo-project-change-management-guide-claim-6", "evidence": [ { "tutorialId": "geo-project-change-management-guide", "checkedAt": "2026-11-11", "claimText": "技术变更应经过候选环境、发布后和异常回滚检查；提交接口接收与抓取、索引、AI 引用和业务观察必须分开记录。", "relation": "direct", "sourceUrl": "https://www.indexnow.org/documentation", "sourceTitle": "IndexNow 官方技术文档", "locator": "Response codes and their meaning", "excerpt": "The HTTP 200 response code only indicates that the search engine has received your URL.", "limits": "IndexNow 文档直接支持提交响应的含义；候选环境、回滚、抓取、索引、AI 引用和业务观察需要各自的第一方记录。" } ] }, { "id": "geo-project-change-management-guide-claim-7", "text": "每个行动项都应有负责人、完成条件、证据位置、复测窗口和停止或回滚条件，未知状态不能被包装成成功。", "url": "https://zenleak.cn/evidence/#geo-project-change-management-guide-claim-7", "articleUrl": "https://zenleak.cn/content/geo-project-change-management-guide/#geo-project-change-management-guide-claim-7", "evidence": [ { "tutorialId": "geo-project-change-management-guide", "checkedAt": "2026-11-11", "claimText": "每个行动项都应有负责人、完成条件、证据位置、复测窗口和停止或回滚条件，未知状态不能被包装成成功。", "relation": "inference", "sourceUrl": "https://www.w3.org/TR/prov-overview/", "sourceTitle": "W3C PROV-Overview", "locator": "Provenance information and assessment of quality, reliability or trustworthiness", "excerpt": "Provenance is information about entities, activities, and people involved in producing a piece of data or thing, which can be used to assess its quality, reliability or trustworthiness.", "limits": "W3C PROV 支持记录来源、活动和参与者关系以评估可靠性；行动项、停止条件和未知状态规则是 ZenLeak 面向 GEO 项目的工程建议。" } ] } ], "sources": [ { "label": "Creating helpful, reliable, people-first content", "url": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content", "publisher": "Google Search Central" }, { "label": "How Google Search works", "url": "https://developers.google.com/search/docs/fundamentals/how-search-works", "publisher": "Google Search Central" }, { "label": "IndexNow 官方技术文档", "url": "https://www.indexnow.org/documentation", "publisher": "IndexNow.org" }, { "label": "PROV-Overview：来源与溯源模型", "url": "https://www.w3.org/TR/prov-overview/", "publisher": "W3C" }, { "label": "GEO 项目需求书怎么写", "url": "https://zenleak.cn/content/geo-project-brief-guide/", "publisher": "ZenLeak 研究实验室" }, { "label": "GEO 页面版本管理怎么做", "url": "https://zenleak.cn/content/geo-page-version-management/", "publisher": "ZenLeak 研究实验室" }, { "label": "GEO 优化项目验收标准", "url": 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