{
  "schemaVersion": "1.2",
  "type": "tutorial-evidence-record",
  "language": "zh-CN",
  "generatedAt": "2026-11-09",
  "publisher": {
    "id": "https://zenleak.cn/#organization",
    "name": "ZenLeak GEO 学院",
    "editorialName": "ZenLeak 编辑部",
    "contact": "geo@allintwo.cloud"
  },
  "policies": {
    "sourceRelationship": "Page sources provide general context. Explicit claim evidence includes a source excerpt, locator, relation, review date and limits; unmapped claims do not imply one-to-one source support.",
    "rankingDisclaimer": "Inclusion in this evidence layer does not guarantee search ranking, indexing, citation, recommendation, or adoption by an AI system."
  },
  "record": {
    "id": "geo-project-brief-guide",
    "title": "GEO 项目需求书怎么写：从目标、范围到验收边界",
    "url": "https://zenleak.cn/content/geo-project-brief-guide/",
    "path": "/content/geo-project-brief-guide/",
    "evidenceUrl": "https://zenleak.cn/evidence/#geo-project-brief-guide",
    "representations": {
      "json": "https://zenleak.cn/evidence/geo-project-brief-guide.json",
      "markdown": "https://zenleak.cn/evidence/geo-project-brief-guide.md"
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    "category": "内容优化",
    "contentType": "guide",
    "status": "reviewed",
    "statusLabel": "已复核",
    "datePublished": "2026-11-09",
    "dateModified": "2026-11-09",
    "reviewedAt": "2026-11-09",
    "evidenceReviewedAt": "2026-11-09",
    "claims": [
      {
        "id": "geo-project-brief-guide-claim-1",
        "text": "GEO 项目需求书应把目标、页面、问题、技术、证据、权限、预算和验收方式写成共同约定；搜索收录、排名、AI 引用和业务结果只能作为有条件的观察目标。",
        "url": "https://zenleak.cn/evidence/#geo-project-brief-guide-claim-1",
        "articleUrl": "https://zenleak.cn/content/geo-project-brief-guide/#geo-project-brief-guide-claim-1",
        "evidence": [
          {
            "tutorialId": "geo-project-brief-guide",
            "checkedAt": "2026-11-09",
            "claimText": "GEO 项目需求书应把目标、页面、问题、技术、证据、权限、预算和验收方式写成共同约定；搜索收录、排名、AI 引用和业务结果只能作为有条件的观察目标。",
            "relation": "inference",
            "sourceUrl": "https://zenleak.cn/content/geo-project-acceptance-guide/",
            "sourceTitle": "GEO 优化项目验收标准",
            "locator": "范围与基线；交付物验收；结果边界",
            "excerpt": "项目验收将页面、技术、证据和交接产物与搜索收录、排名、AI 引用和业务结果分开；本篇把这一区分前置到项目需求书阶段。",
            "limits": "验收教程支持项目交付与平台结果的分层；将其前置为需求书结构是 ZenLeak 的项目管理建议，不是搜索平台或合同的统一模板。"
          }
        ]
      },
      {
        "id": "geo-project-brief-guide-claim-2",
        "text": "项目范围至少要冻结正式域名、目标 URL、页面角色、问题集、平台、语言地区、登录与联网状态，以及明确的排除项。",
        "url": "https://zenleak.cn/evidence/#geo-project-brief-guide-claim-2",
        "articleUrl": "https://zenleak.cn/content/geo-project-brief-guide/#geo-project-brief-guide-claim-2",
        "evidence": [
          {
            "tutorialId": "geo-project-brief-guide",
            "checkedAt": "2026-11-09",
            "claimText": "项目范围至少要冻结正式域名、目标 URL、页面角色、问题集、平台、语言地区、登录与联网状态，以及明确的排除项。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/content/geo-page-version-management/",
            "sourceTitle": "GEO 页面版本管理怎么做",
            "locator": "最小版本记录；复测条件；问题集与平台环境",
            "excerpt": "版本管理要求关联稳定 URL、内容快照和复测条件；复测条件包括平台、问题、时间、语言、地区、登录和联网状态。本文将 URL、页面角色和排除项加入项目范围单。",
            "limits": "这些字段是 ZenLeak 为内容和 AI 复测设计的项目记录建议，不是平台的强制字段，也不能保证不同环境的结果完全可比。"
          }
        ]
      },
      {
        "id": "geo-project-brief-guide-claim-3",
        "text": "基线应保存页面版本、标题与正文、技术入口、声明级证据和平台观察条件，否则改版前后的结果无法可靠比较。",
        "url": "https://zenleak.cn/evidence/#geo-project-brief-guide-claim-3",
        "articleUrl": "https://zenleak.cn/content/geo-project-brief-guide/#geo-project-brief-guide-claim-3",
        "evidence": [
          {
            "tutorialId": "geo-project-brief-guide",
            "checkedAt": "2026-11-09",
            "claimText": "基线应保存页面版本、标题与正文、技术入口、声明级证据和平台观察条件，否则改版前后的结果无法可靠比较。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/content/geo-page-version-management/",
            "sourceTitle": "GEO 页面版本管理怎么做",
            "locator": "页面版本、证据状态与复测条件；为什么要保存变更摘要",
            "excerpt": "页面内容、声明级证据、机器可读入口和复测记录共同形成版本单元，才能区分页面改动、平台波动、条件变化和记录缺失。",
            "limits": "这是 ZenLeak 的版本记录方法；它提高可比较性，但不能消除平台波动，也不能单独证明改动造成外部结果变化。"
          }
        ]
      },
      {
        "id": "geo-project-brief-guide-claim-4",
        "text": "内容交付应按直接答案、步骤、条件、例外、来源、内链和维护信息验收，字数、关键词数量或文章数量不能替代任务完成度。",
        "url": "https://zenleak.cn/evidence/#geo-project-brief-guide-claim-4",
        "articleUrl": "https://zenleak.cn/content/geo-project-brief-guide/#geo-project-brief-guide-claim-4",
        "evidence": [
          {
            "tutorialId": "geo-project-brief-guide",
            "checkedAt": "2026-11-09",
            "claimText": "内容交付应按直接答案、步骤、条件、例外、来源、内链和维护信息验收，字数、关键词数量或文章数量不能替代任务完成度。",
            "relation": "context",
            "sourceUrl": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content",
            "sourceTitle": "Creating helpful, reliable, people-first content",
            "locator": "People-first content；providing a satisfying experience",
            "excerpt": "Google Search Central 的内容说明要求内容主要为帮助用户而创建，并提醒创作者评估内容是否提供令人满意的体验；本文将其转成页面任务、答案、条件和维护的项目验收字段。",
            "limits": "官方说明支持面向用户和有用内容的方向；直接答案、来源、内链和维护字段是 GEO 项目中的工程化验收建议，不是排名阈值。"
          }
        ]
      },
      {
        "id": "geo-project-brief-guide-claim-5",
        "text": "技术需求要把访问、正文解析、归一、发现、提交、安全和回滚分层记录；提交接口接受不代表页面已经抓取、收录、排名或被引用。",
        "url": "https://zenleak.cn/evidence/#geo-project-brief-guide-claim-5",
        "articleUrl": "https://zenleak.cn/content/geo-project-brief-guide/#geo-project-brief-guide-claim-5",
        "evidence": [
          {
            "tutorialId": "geo-project-brief-guide",
            "checkedAt": "2026-11-09",
            "claimText": "技术需求要把访问、正文解析、归一、发现、提交、安全和回滚分层记录；提交接口接受不代表页面已经抓取、收录、排名或被引用。",
            "relation": "direct",
            "sourceUrl": "https://www.indexnow.org/documentation",
            "sourceTitle": "IndexNow 官方技术文档",
            "locator": "Response codes and their meaning",
            "excerpt": "The HTTP 200 response code only indicates that the search engine has received your URL.",
            "limits": "IndexNow 文档直接支持提交响应的含义；访问、解析、归一、安全、回滚以及抓取、索引、排名和 AI 引用需要其他独立证据。"
          }
        ]
      },
      {
        "id": "geo-project-brief-guide-claim-6",
        "text": "AI 复测需求必须固定平台、问题、时间、语言、地区、登录、联网和页面版本，并分别记录品牌提及、页面引用、引用准确与回答完整。",
        "url": "https://zenleak.cn/evidence/#geo-project-brief-guide-claim-6",
        "articleUrl": "https://zenleak.cn/content/geo-project-brief-guide/#geo-project-brief-guide-claim-6",
        "evidence": [
          {
            "tutorialId": "geo-project-brief-guide",
            "checkedAt": "2026-11-09",
            "claimText": "AI 复测需求必须固定平台、问题、时间、语言、地区、登录、联网和页面版本，并分别记录品牌提及、页面引用、引用准确与回答完整。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/experiments/domestic-ai-citation-benchmark-method/",
            "sourceTitle": "国内 AI 引用实验怎么做",
            "locator": "固定问题、平台与环境；测量维度；空值规则",
            "excerpt": "基准方法要求冻结平台、问题、语言、地区、登录、联网、设备和页面版本，并将品牌提及、页面引用、内容采用、引用准确和回答完整分别记录。",
            "limits": "这是 ZenLeak 的国内 AI 平台观察协议，不是各平台官方评测标准，也不保证平台回答在固定条件下长期稳定。"
          }
        ]
      },
      {
        "id": "geo-project-brief-guide-claim-7",
        "text": "需求书还应规定数据采集、权限、隐私、预算拆分、变更控制、暂停退出和项目交接，让接收方能够独立维护与复测。",
        "url": "https://zenleak.cn/evidence/#geo-project-brief-guide-claim-7",
        "articleUrl": "https://zenleak.cn/content/geo-project-brief-guide/#geo-project-brief-guide-claim-7",
        "evidence": [
          {
            "tutorialId": "geo-project-brief-guide",
            "checkedAt": "2026-11-09",
            "claimText": "需求书还应规定数据采集、权限、隐私、预算拆分、变更控制、暂停退出和项目交接，让接收方能够独立维护与复测。",
            "relation": "inference",
            "sourceUrl": "https://www.w3.org/TR/prov-overview/",
            "sourceTitle": "W3C PROV-Overview",
            "locator": "Provenance information and assessment of quality, reliability or trustworthiness",
            "excerpt": "Provenance is information about entities, activities, and people involved in producing a piece of data or thing, which can be used to assess its quality, reliability or trustworthiness.",
            "limits": "W3C PROV 支持记录来源、活动和参与者关系的通用追溯思想；隐私、预算、权限、退出和交接字段是 ZenLeak 面向项目维护提出的工程建议。"
          }
        ]
      }
    ],
    "sources": [
      {
        "label": "Creating helpful, reliable, people-first content",
        "url": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content",
        "publisher": "Google Search Central"
      },
      {
        "label": "How Google Search works",
        "url": "https://developers.google.com/search/docs/fundamentals/how-search-works",
        "publisher": "Google Search Central"
      },
      {
        "label": "IndexNow 官方技术文档",
        "url": "https://www.indexnow.org/documentation",
        "publisher": "IndexNow.org"
      },
      {
        "label": "PROV-Overview：来源与溯源模型",
        "url": "https://www.w3.org/TR/prov-overview/",
        "publisher": "W3C"
      },
      {
        "label": "GEO 项目验收标准",
        "url": "https://zenleak.cn/content/geo-project-acceptance-guide/",
        "publisher": "ZenLeak 研究实验室"
      },
      {
        "label": "GEO 优化实施方案怎么写",
        "url": "https://zenleak.cn/content/geo-optimization-implementation-guide/",
        "publisher": "ZenLeak 研究实验室"
      },
      {
        "label": "GEO 页面版本管理怎么做",
        "url": "https://zenleak.cn/content/geo-page-version-management/",
        "publisher": "ZenLeak 研究实验室"
      },
      {
        "label": "国内 AI 引用实验怎么做",
        "url": "https://zenleak.cn/experiments/domestic-ai-citation-benchmark-method/",
        "publisher": "ZenLeak 研究实验室"
      }
    ],
    "prerequisites": [
      {
        "id": "geo-service-provider-guide",
        "title": "GEO推广/优化公司怎么选：服务商交付物、报价、验收标准与常见陷阱",
        "url": "https://zenleak.cn/content/geo-service-provider-guide/"
      },
      {
        "id": "geo-optimization-implementation-guide",
        "title": "GEO 优化实施方案怎么写：从问题诊断到页面改造、证据补充与复测验收",
        "url": "https://zenleak.cn/content/geo-optimization-implementation-guide/"
      },
      {
        "id": "geo-project-acceptance-guide",
        "title": "GEO 优化项目验收标准：从交付物到结果边界",
        "url": "https://zenleak.cn/content/geo-project-acceptance-guide/"
      },
      {
        "id": "geo-optimization-report-guide",
        "title": "GEO 优化报告怎么做：从 AI 引用监测到搜索收录复测的完整模板",
        "url": "https://zenleak.cn/content/geo-optimization-report-guide/"
      }
    ],
    "related": [
      {
        "id": "geo-service-provider-guide",
        "title": "GEO推广/优化公司怎么选：服务商交付物、报价、验收标准与常见陷阱",
        "url": "https://zenleak.cn/content/geo-service-provider-guide/"
      },
      {
        "id": "geo-optimization-guide",
        "title": "GEO 优化怎么做：从页面结构、实体清晰到 AI 引用复测",
        "url": "https://zenleak.cn/content/geo-optimization-guide/"
      },
      {
        "id": "geo-optimization-implementation-guide",
        "title": "GEO 优化实施方案怎么写：从问题诊断到页面改造、证据补充与复测验收",
        "url": "https://zenleak.cn/content/geo-optimization-implementation-guide/"
      },
      {
        "id": "geo-project-acceptance-guide",
        "title": "GEO 优化项目验收标准：从交付物到结果边界",
        "url": "https://zenleak.cn/content/geo-project-acceptance-guide/"
      },
      {
        "id": "geo-page-publishing-checklist",
        "title": "GEO 页面发布前检查清单：12 项验收标准与复测方法",
        "url": "https://zenleak.cn/content/geo-page-publishing-checklist/"
      },
      {
        "id": "geo-page-version-management",
        "title": "GEO 页面版本管理怎么做：让 AI 引用复测、证据和内容更新可比较",
        "url": "https://zenleak.cn/content/geo-page-version-management/"
      },
      {
        "id": "geo-claim-evidence-library",
        "title": "GEO 声明级证据库怎么建：从一句结论到可核验记录",
        "url": "https://zenleak.cn/content/geo-claim-evidence-library/"
      },
      {
        "id": "domestic-ai-citation-benchmark-method",
        "title": "国内 AI 引用实验怎么做：从固定问题到可复核结果",
        "url": "https://zenleak.cn/experiments/domestic-ai-citation-benchmark-method/"
      }
    ]
  }
}