{
  "schemaVersion": "1.2",
  "type": "tutorial-evidence-record",
  "language": "zh-CN",
  "generatedAt": "2026-10-28",
  "publisher": {
    "id": "https://zenleak.cn/#organization",
    "name": "ZenLeak GEO 学院",
    "editorialName": "ZenLeak 编辑部",
    "contact": "geo@allintwo.cloud"
  },
  "policies": {
    "sourceRelationship": "Page sources provide general context. Explicit claim evidence includes a source excerpt, locator, relation, review date and limits; unmapped claims do not imply one-to-one source support.",
    "rankingDisclaimer": "Inclusion in this evidence layer does not guarantee search ranking, indexing, citation, recommendation, or adoption by an AI system."
  },
  "record": {
    "id": "geo-page-change-experiment-guide",
    "title": "GEO 页面改版实验怎么做：从基线、对照组到声明级复测",
    "url": "https://zenleak.cn/content/geo-page-change-experiment-guide/",
    "path": "/content/geo-page-change-experiment-guide/",
    "evidenceUrl": "https://zenleak.cn/evidence/#geo-page-change-experiment-guide",
    "representations": {
      "json": "https://zenleak.cn/evidence/geo-page-change-experiment-guide.json",
      "markdown": "https://zenleak.cn/evidence/geo-page-change-experiment-guide.md"
    },
    "category": "实验室",
    "contentType": "experiment",
    "status": "reviewed",
    "statusLabel": "已复核",
    "datePublished": "2026-10-28",
    "dateModified": "2026-10-28",
    "reviewedAt": "2026-10-28",
    "evidenceReviewedAt": "2026-10-28",
    "claims": [
      {
        "id": "geo-page-change-experiment-guide-claim-1",
        "text": "GEO 页面改版实验的第一步是建立页面、声明、来源、技术入口和问题环境的基线，再用固定条件比较改版前后的观察结果。",
        "url": "https://zenleak.cn/evidence/#geo-page-change-experiment-guide-claim-1",
        "articleUrl": "https://zenleak.cn/content/geo-page-change-experiment-guide/#geo-page-change-experiment-guide-claim-1",
        "evidence": [
          {
            "tutorialId": "geo-page-change-experiment-guide",
            "claimText": "GEO 页面改版实验的第一步是建立页面、声明、来源、技术入口和问题环境的基线，再用固定条件比较改版前后的观察结果。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/content/geo-page-version-management/",
            "sourceTitle": "GEO 页面版本管理怎么做：把正文、证据与复测关联起来",
            "locator": "页面版本对象、变更日志和版本关联",
            "excerpt": "页面版本管理要把稳定 URL、内容快照、变更摘要、声明级证据和复测条件关联起来，让后续结果可比较。",
            "checkedAt": "2026-10-28",
            "limits": "这是 ZenLeak 的实验设计与版本管理方法；固定条件能提高比较质量，但不能控制外部平台的抓取、索引或回答结果。"
          }
        ]
      },
      {
        "id": "geo-page-change-experiment-guide-claim-2",
        "text": "单页前后比较会受到平台波动、同期页面修改、推广和其他替代解释影响；报告应明确对照方式和因果边界。",
        "url": "https://zenleak.cn/evidence/#geo-page-change-experiment-guide-claim-2",
        "articleUrl": "https://zenleak.cn/content/geo-page-change-experiment-guide/#geo-page-change-experiment-guide-claim-2",
        "evidence": [
          {
            "tutorialId": "geo-page-change-experiment-guide",
            "claimText": "单页前后比较会受到平台波动、同期页面修改、推广和其他替代解释影响；报告应明确对照方式和因果边界。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/content/geo-effect-review/",
            "sourceTitle": "GEO 效果复盘怎么做：从一次 AI 回答到 30 天趋势的证据记录",
            "locator": "30 天趋势、平台波动、同期推广和替代解释",
            "excerpt": "一次观察只能支持有限的描述性结论；30 天趋势还要考虑平台波动、页面改动、同期推广和替代解释，不能据此承诺排名、收录、引用或转化。",
            "checkedAt": "2026-10-28",
            "limits": "该站内来源支持记录平台波动、页面变更、同期推广和替代解释；同页前后、相近页面、分批发布与历史窗口是本教程提出的比较选项，不能消除所有混杂因素。"
          }
        ]
      },
      {
        "id": "geo-page-change-experiment-guide-claim-3",
        "text": "固定问题、平台、语言、地区、登录状态、联网状态和观察时间，才能把品牌提及、页面引用、内容采用、引用准确和回答完整分开比较。",
        "url": "https://zenleak.cn/evidence/#geo-page-change-experiment-guide-claim-3",
        "articleUrl": "https://zenleak.cn/content/geo-page-change-experiment-guide/#geo-page-change-experiment-guide-claim-3",
        "evidence": [
          {
            "tutorialId": "geo-page-change-experiment-guide",
            "claimText": "固定问题、平台、语言、地区、登录状态、联网状态和观察时间，才能把品牌提及、页面引用、内容采用、引用准确和回答完整分开比较。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/content/geo-effect-review/",
            "sourceTitle": "GEO 效果复盘怎么做：从一次 AI 回答到 30 天趋势的证据记录",
            "locator": "指标字典、固定问题和复测协议",
            "excerpt": "品牌提及、显式页面引用、内容采用、引用准确和回答完整是不同维度；可靠的复测要固定问题、平台、轮次、地区或语言条件。",
            "checkedAt": "2026-10-28",
            "limits": "这是 ZenLeak 的记录协议；不同平台公开的环境字段不同，无法取得的字段应保留未知，不应补写。"
          }
        ]
      },
      {
        "id": "geo-page-change-experiment-guide-claim-4",
        "text": "声明级核验要把回答拆成可判断的事实、推断或建议，并记录来源定位、支持程度、页面版本和限制；来源出现不代表整段回答准确。",
        "url": "https://zenleak.cn/evidence/#geo-page-change-experiment-guide-claim-4",
        "articleUrl": "https://zenleak.cn/content/geo-page-change-experiment-guide/#geo-page-change-experiment-guide-claim-4",
        "evidence": [
          {
            "tutorialId": "geo-page-change-experiment-guide",
            "claimText": "声明级核验要把回答拆成可判断的事实、推断或建议，并记录来源定位、支持程度、页面版本和限制；来源出现不代表整段回答准确。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/content/geo-claim-evidence-library/",
            "sourceTitle": "GEO 声明级证据库怎么建：从一句结论到可核验记录",
            "locator": "声明拆分、来源定位、支持范围和限制",
            "excerpt": "声明级证据库的最小单位是一条可以独立核验的事实、推断或建议，以及它的来源、范围和限制；一个外部链接不能自动支持一整段复合文字。",
            "checkedAt": "2026-10-28",
            "limits": "该来源支持声明级记录和避免扩大来源支持范围；具体回答是否采用页面内容仍需依据对应平台的完整回答和人工核验。"
          }
        ]
      },
      {
        "id": "geo-page-change-experiment-guide-claim-5",
        "text": "T+0、T+7、T+14 和 T+30 是项目观察窗口，不是搜索引擎或 AI 平台的处理承诺；未执行、受限和未知状态不能被填成否或零。",
        "url": "https://zenleak.cn/evidence/#geo-page-change-experiment-guide-claim-5",
        "articleUrl": "https://zenleak.cn/content/geo-page-change-experiment-guide/#geo-page-change-experiment-guide-claim-5",
        "evidence": [
          {
            "tutorialId": "geo-page-change-experiment-guide",
            "claimText": "T+0、T+7、T+14 和 T+30 是项目观察窗口，不是搜索引擎或 AI 平台的处理承诺；未执行、受限和未知状态不能被填成否或零。",
            "relation": "inference",
            "sourceUrl": "https://developers.google.com/search/docs/fundamentals/how-search-works",
            "sourceTitle": "Google Search Central · How Google Search works",
            "locator": "Crawling, indexing and serving search results",
            "excerpt": "Google Search works in three stages: crawling, indexing, and serving search results. Not every page that Google processes ends up being indexed.",
            "checkedAt": "2026-10-28",
            "limits": "官方文档支持区分抓取、索引和展示阶段；T+0 到 T+30 是 ZenLeak 的项目排程，不能解释成平台处理时限。"
          }
        ]
      },
      {
        "id": "geo-page-change-experiment-guide-claim-6",
        "text": "页面改版实验可以提高内容版本、证据和复测结果的可解释性，但不能单独证明改版导致收录、排名、流量或长期 AI 引用变化。",
        "url": "https://zenleak.cn/evidence/#geo-page-change-experiment-guide-claim-6",
        "articleUrl": "https://zenleak.cn/content/geo-page-change-experiment-guide/#geo-page-change-experiment-guide-claim-6",
        "evidence": [
          {
            "tutorialId": "geo-page-change-experiment-guide",
            "claimText": "页面改版实验可以提高内容版本、证据和复测结果的可解释性，但不能单独证明改版导致收录、排名、流量或长期 AI 引用变化。",
            "relation": "context",
            "sourceUrl": "https://zenleak.cn/content/geo-effect-review/",
            "sourceTitle": "GEO 效果复盘怎么做：从一次 AI 回答到 30 天趋势的证据记录",
            "locator": "单次观察的结论边界与替代解释",
            "excerpt": "一次观察只能支持有限的描述性结论；30 天趋势还要考虑平台波动、页面改动、同期推广和替代解释，不能据此承诺排名、收录、引用或转化。",
            "checkedAt": "2026-10-28",
            "limits": "该站内方法支持对观察范围和替代解释保持谨慎；版本与复测能改善可解释性，但不能控制平台行为或单独证明因果。"
          }
        ]
      },
      {
        "id": "geo-page-change-experiment-guide-claim-7",
        "text": "改版前先写一条可以被观察结果推翻的假设。",
        "url": "https://zenleak.cn/evidence/#geo-page-change-experiment-guide-claim-7",
        "articleUrl": "https://zenleak.cn/content/geo-page-change-experiment-guide/#geo-page-change-experiment-guide-claim-7",
        "evidence": [
          {
            "tutorialId": "geo-page-change-experiment-guide",
            "claimText": "改版前先写一条可以被观察结果推翻的假设。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/content/geo-retest-report-guide/",
            "sourceTitle": "GEO 复测报告怎么写：从技术可访问到 AI 引用的四层证据链",
            "locator": "报告写法、样本分母和结论边界",
            "excerpt": "一份可复核报告至少要保存固定 URL、页面版本、观察时间、检查条件、原始响应、平台状态、分子与分母，以及每一项不能外推的范围。",
            "checkedAt": "2026-10-28",
            "limits": "这是 ZenLeak 对可复核实验报告的写法要求；假设是否成立仍取决于固定条件下的实际观察和替代解释检查。"
          }
        ]
      },
      {
        "id": "geo-page-change-experiment-guide-claim-8",
        "text": "一个回答可以同时“品牌提及=是、页面引用=否、引用准确=不适用、回答完整=部分”。",
        "url": "https://zenleak.cn/evidence/#geo-page-change-experiment-guide-claim-8",
        "articleUrl": "https://zenleak.cn/content/geo-page-change-experiment-guide/#geo-page-change-experiment-guide-claim-8",
        "evidence": [
          {
            "tutorialId": "geo-page-change-experiment-guide",
            "claimText": "一个回答可以同时“品牌提及=是、页面引用=否、引用准确=不适用、回答完整=部分”。",
            "relation": "first-party",
            "sourceUrl": "https://zenleak.cn/experiments/ai-citation-accuracy/",
            "sourceTitle": "AI 引用了你的网站，就算 GEO 成功吗？引用准确性的核查方法",
            "locator": "品牌提及、页面引用、内容采用、引用准确和回答完整的维度区分",
            "excerpt": "品牌提及、来源出现、页面引用、内容采用、引用准确和回答完整是不同维度；需要保留回答、来源 URL、页面版本和判定理由。",
            "checkedAt": "2026-10-28",
            "limits": "这是 ZenLeak 的实验记录示例，用于说明状态可以组合出现；具体平台和问题的结果必须按原始回答逐项判断。"
          }
        ]
      }
    ],
    "sources": [
      {
        "label": "How Google Search works",
        "url": "https://developers.google.com/search/docs/fundamentals/how-search-works",
        "publisher": "Google Search Central"
      },
      {
        "label": "Creating helpful, reliable, people-first content",
        "url": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content",
        "publisher": "Google Search Central"
      },
      {
        "label": "AI features and your website",
        "url": "https://developers.google.com/search/docs/appearance/ai-features",
        "publisher": "Google Search Central"
      },
      {
        "label": "Publication dates in search results",
        "url": "https://developers.google.com/search/docs/appearance/publication-dates",
        "publisher": "Google Search Central"
      },
      {
        "label": "GEO 页面版本管理怎么做",
        "url": "https://zenleak.cn/content/geo-page-version-management/",
        "publisher": "ZenLeak 实验室"
      },
      {
        "label": "GEO 效果复盘怎么做",
        "url": "https://zenleak.cn/content/geo-effect-review/",
        "publisher": "ZenLeak 实验室"
      },
      {
        "label": "GEO 复测报告怎么写",
        "url": "https://zenleak.cn/content/geo-retest-report-guide/",
        "publisher": "ZenLeak 实验室"
      },
      {
        "label": "GEO 声明级证据库怎么建",
        "url": "https://zenleak.cn/content/geo-claim-evidence-library/",
        "publisher": "ZenLeak 实验室"
      }
    ],
    "prerequisites": [
      {
        "id": "geo-page-version-management",
        "title": "GEO 页面版本管理怎么做：让 AI 引用复测、证据和内容更新可比较",
        "url": "https://zenleak.cn/content/geo-page-version-management/"
      },
      {
        "id": "geo-effect-review",
        "title": "GEO 效果复盘怎么做：从一次 AI 回答到 30 天趋势的证据记录",
        "url": "https://zenleak.cn/content/geo-effect-review/"
      },
      {
        "id": "geo-retest-report-guide",
        "title": "GEO复测报告怎么写：从技术可访问到 AI 引用的四层证据链",
        "url": "https://zenleak.cn/content/geo-retest-report-guide/"
      },
      {
        "id": "geo-claim-evidence-library",
        "title": "GEO 声明级证据库怎么建：从一句结论到可核验记录",
        "url": "https://zenleak.cn/content/geo-claim-evidence-library/"
      }
    ],
    "related": [
      {
        "id": "geo-page-version-management",
        "title": "GEO 页面版本管理怎么做：让 AI 引用复测、证据和内容更新可比较",
        "url": "https://zenleak.cn/content/geo-page-version-management/"
      },
      {
        "id": "geo-effect-review",
        "title": "GEO 效果复盘怎么做：从一次 AI 回答到 30 天趋势的证据记录",
        "url": "https://zenleak.cn/content/geo-effect-review/"
      },
      {
        "id": "geo-retest-report-guide",
        "title": "GEO复测报告怎么写：从技术可访问到 AI 引用的四层证据链",
        "url": "https://zenleak.cn/content/geo-retest-report-guide/"
      },
      {
        "id": "geo-claim-evidence-library",
        "title": "GEO 声明级证据库怎么建：从一句结论到可核验记录",
        "url": "https://zenleak.cn/content/geo-claim-evidence-library/"
      },
      {
        "id": "geo-internal-linking-guide",
        "title": "GEO 内链怎么设计：从搜索意图、页面角色到证据路径的实战方法",
        "url": "https://zenleak.cn/content/geo-internal-linking-guide/"
      },
      {
        "id": "geo-optimization-system-guide",
        "title": "GEO 优化系统怎么选：从数据字段、平台接入到人工复测",
        "url": "https://zenleak.cn/content/geo-optimization-system-guide/"
      },
      {
        "id": "domestic-ai-citation-retest-guide",
        "title": "国内 AI 平台 GEO 引用复测怎么做：固定问题、来源核验与证据记录",
        "url": "https://zenleak.cn/experiments/domestic-ai-citation-retest-guide/"
      }
    ]
  }
}