{
  "schemaVersion": "1.2",
  "type": "tutorial-evidence-record",
  "language": "zh-CN",
  "generatedAt": "2026-09-23",
  "publisher": {
    "id": "https://zenleak.cn/#organization",
    "name": "ZenLeak GEO 学院",
    "editorialName": "ZenLeak 编辑部",
    "contact": "geo@allintwo.cloud"
  },
  "policies": {
    "sourceRelationship": "Page sources provide general context. Explicit claim evidence includes a source excerpt, locator, relation, review date and limits; unmapped claims do not imply one-to-one source support.",
    "rankingDisclaimer": "Inclusion in this evidence layer does not guarantee search ranking, indexing, citation, recommendation, or adoption by an AI system."
  },
  "record": {
    "id": "entity-clarity",
    "title": "实体清晰度：让搜索与 AI 正确识别品牌、产品和关系",
    "url": "https://zenleak.cn/basics/entity-clarity/",
    "path": "/basics/entity-clarity/",
    "evidenceUrl": "https://zenleak.cn/evidence/#entity-clarity",
    "representations": {
      "json": "https://zenleak.cn/evidence/entity-clarity.json",
      "markdown": "https://zenleak.cn/evidence/entity-clarity.md"
    },
    "category": "GEO 入门",
    "contentType": "guide",
    "status": "reviewed",
    "statusLabel": "已复核",
    "datePublished": "2026-09-17",
    "dateModified": "2026-09-17",
    "reviewedAt": "2026-09-17",
    "evidenceReviewedAt": "2026-09-23",
    "claims": [
      {
        "id": "entity-clarity-claim-1",
        "text": "实体清晰度不是在页面里重复品牌名，而是让名称、对象类型、关键属性、相互关系和外部证据保持一致。",
        "url": "https://zenleak.cn/evidence/#entity-clarity-claim-1",
        "articleUrl": "https://zenleak.cn/basics/entity-clarity/#entity-clarity-claim-1",
        "evidence": []
      },
      {
        "id": "entity-clarity-claim-2",
        "text": "网站至少要区分组织、品牌、产品、人物、内容与服务，并为同一对象使用稳定名称、正式 URL 和可验证属性。",
        "url": "https://zenleak.cn/evidence/#entity-clarity-claim-2",
        "articleUrl": "https://zenleak.cn/basics/entity-clarity/#entity-clarity-claim-2",
        "evidence": []
      },
      {
        "id": "entity-clarity-claim-3",
        "text": "结构化数据可以显式表达关系，但只能描述页面上真实可见的信息；它不能修复正文中的身份冲突，也不能保证知识面板或 AI 引用。",
        "url": "https://zenleak.cn/evidence/#entity-clarity-claim-3",
        "articleUrl": "https://zenleak.cn/basics/entity-clarity/#entity-clarity-claim-3",
        "evidence": [
          {
            "tutorialId": "entity-clarity",
            "claimText": "结构化数据可以显式表达关系，但只能描述页面上真实可见的信息；它不能修复正文中的身份冲突，也不能保证知识面板或 AI 引用。",
            "relation": "context",
            "sourceUrl": "https://developers.google.com/search/docs/appearance/structured-data/organization",
            "sourceTitle": "Google Search Central · Organization structured data",
            "locator": "Content guidelines",
            "excerpt": "Don't mark up content that is not visible to readers of the page.",
            "checkedAt": "2026-09-23",
            "limits": "官方规则直接支持结构化数据应与可见内容一致；正文身份冲突、知识面板和 AI 引用的结果不由这条规则单独决定。"
          }
        ]
      }
    ],
    "sources": [
      {
        "label": "Organization structured data",
        "url": "https://developers.google.com/search/docs/appearance/structured-data/organization",
        "publisher": "Google Search Central"
      },
      {
        "label": "Site names in Google Search",
        "url": "https://developers.google.com/search/docs/appearance/site-names",
        "publisher": "Google Search Central"
      },
      {
        "label": "Organization",
        "url": "https://schema.org/Organization",
        "publisher": "Schema.org"
      }
    ],
    "prerequisites": [
      {
        "id": "what-is-geo",
        "title": "GEO 是什么：生成式搜索优化入门指南",
        "url": "https://zenleak.cn/basics/what-is-geo/"
      },
      {
        "id": "seo-vs-geo",
        "title": "GEO 和 SEO 的区别：从排名思维到答案思维",
        "url": "https://zenleak.cn/basics/seo-vs-geo/"
      }
    ],
    "related": [
      {
        "id": "question-research",
        "title": "GEO 问题研究怎么做：从关键词到用户问题和实体",
        "url": "https://zenleak.cn/basics/question-research/"
      },
      {
        "id": "product-page-geo",
        "title": "产品页如何做 GEO：让 AI 看懂你适合谁",
        "url": "https://zenleak.cn/content/product-page-geo/"
      },
      {
        "id": "structured-data",
        "title": "结构化数据怎么服务 GEO：Schema 不是装饰",
        "url": "https://zenleak.cn/technical/structured-data/"
      },
      {
        "id": "citation-ready-blocks",
        "title": "可引用答案块：把结论、条件、证据与边界写在一起",
        "url": "https://zenleak.cn/content/citation-ready-blocks/"
      }
    ]
  }
}